学术相关
The decision-making process and impact of individual decisions for joint consumption 1
Large language models for market research: a data-augmentation approach 2
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Jones, S. M., & Campbell, M. C. (2025). The decision-making process and impact of individual decisions for joint consumption. Journal of Marketing Research, 222437251389950. https://doi.org/10.1177/00222437251389950 ↩
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Wang, M., Zhang, D. J., & Zhang, H. (2026). Large language models for market research: A data-augmentation approach. Large Language Models for Market Research: A Data-Augmentation Approach. https://doi.org/10.1287/mksc.2025.0009 ↩