学术相关
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance 1
Emotion vs. information: Understanding the effect of AI-powered call systems on potential customer decision from a field experiment 2
这篇研究我认为从理论生成、研究设计到模型拟合都存在一些问题，与我之前对Dicision Support Systems期刊的理解有一定的偏差
技术技巧
Python丨Loguru人性化日志模块
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Liang, Y. (Sky), Chen, X. (Jack), Han, S., Zhang, J., & Chen, Y. (2025). Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance. Marketing Science, 44(5), 1125–1144. https://doi.org/10.1287/mksc.2023.0575 ↩
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Jing Z., Xu X., Jin Y., & Shen J. (2025). Emotion vs. information: Understanding the effect of AI-powered call systems on potential customer decision from a field experiment. Decision Support Systems, 114579. https://doi.org/10.1016/j.dss.2025.114579 ↩